Pete Trainor, Co-Founder & Director of Strategic Design

Pete Trainor is an author, behavioural designer, technologist, accidental polymath, mental health campaigner and co-founder of Us. He talks all over the world on creative & social technologies, data, artificial intelligence and the physiological & psychological effects on their audiences. Over the last three years, Pete has helped to pioneer an entirely new approach to Ai focused services, one that looks at ‘self-evolving systems’ and ‘minimum viable personality’ to help solve societal and human issues.

His recently published, bestselling, book, “Hippo – Human Focused Digital” takes a philosophical look at technology and design, challenging us to look inwardly at the self when designing future technologies.

Pete regularly appears in UK national and international press as an analyst on emergent technologies, and tech markets.

Pete chairs the Ai Think Tank for The British Interactive Media Association.

He was recently voted, by the industry, as one of the 5 most influential people in the British digital industry in Econsultancys 2017 industry report.

He has a very simple philosophy: Don’t do things better, do better thingsTM.